Mall Intercept Interviews Refer to

question 122

Multiple Choice

Mall intercept interviews refer to

• A) impersonal data collection methods in strip shopping malls.
• B) telephone interviews with consumers about their shopping center habits.
• C) scientifically selected individuals from the local community who agree to participate in a research study and are directed to meet at a specific shopping center for the interviews.
• D) focus groups located in major shopping centers.
• E) personal interviews of consumers visiting shopping centers.

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Definitions:

Incentive

Something that motivates or encourages someone to do something.

Biological Deficiency

A condition where an organism lacks a substance or element necessary for its growth, maintenance, or functioning.

Achievement

Successfully reaching a goal through effort, skill, or courage, often recognized by some form of acknowledgment or reward.

Money

A medium of exchange, in the form of coins and banknotes, used to facilitate transactions for goods and services.