Which of the Following Statements Best Illustrates Geographic Segmentation

question 133

Multiple Choice

Which of the following statements best illustrates geographic segmentation?

• A) GE builds a smaller microwave oven to hang under kitchen cabinets.
• B) Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
• C) In China, KFC sells a spicier chicken the farther away its restaurants are from the coastal areas.
• D) A fast-food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays.
• E) A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

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Definitions:

Sales Engineer

A professional who sells complex scientific and technological products or services, often requiring specialized knowledge.

Detail Salesperson

A sales professional typically in the pharmaceutical or medical equipment industries, who provides detailed information about products to healthcare professionals.

Order-Takers

Individuals or employees within a company who handle straightforward purchase requests from customers, rather than actively selling or persuading.

Creative Sales Strategies

Innovative approaches used by companies to persuade potential buyers into purchasing products or services.