In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 77

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

• A) Carmex sentiment
• B) Carmex Twitter followers
• C) Carmex conversation velocity
• D) Carmex Facebook likes
• E) Carmex share of voice

Analyze the impact of transaction costs on the ability to achieve efficient solutions to externality problems.

Distinguish between the concepts of internalizing externalities and the role of property rights in this process.

Understand the relationship between marginal social benefit, marginal social cost, and the efficient quantity of pollution or externalities.

Understand the concept of marginal social benefits and costs in the context of pollution from coal mines.