After a Bankruptcy, SwissAir Was Able to Regroup and Wanted

question 3

Multiple Choice

After a bankruptcy, SwissAir was able to regroup and wanted to resume flying if it could regain at least 75 percent of its lost customers. It decided to allocate $50,000 to determine the likelihood that its former customers would fly on the airline again and find methods requiring little or no money that could be used to increase that probability. This description represents which step in the marketing research approach?

• A) define the problem
• B) develop the research plan
• C) collect relevant information
• D) develop findings
• E) take marketing actions

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Definitions:

Mental Activity

The operations of the mind involving thinking, understanding, learning, and remembering.

Science of Behavior

The systematic study of the actions and reactions of humans and animals in response to external or internal stimuli.

Predict Human Behavior

The process of using psychological principles, statistical data, and algorithms to forecast actions or reactions of individuals in specific situations.

Connecting Information

The process of relating new information to existing knowledge in order to enhance understanding and memory.