Data Mining Refers to

question 127

Multiple Choice

Data mining refers to

• A) any form of electronically generated market research.
• B) the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.
• C) a branch of marketing specializing in obtaining both objective and subjective data to be used by other companies or organizations.
• D) obtaining information about a competitor and its products for use by one's own firm.
• E) the use of information derived solely from unsolicited sources such as customer complaints or complements.

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Definitions:

Food Pellets

Small, compacted units of food commonly used for feeding animals, including pets and livestock.

Punishment

A process by which a consequence immediately follows a behavior, decreasing the likelihood that the behavior will be repeated.

Behaviour

Behaviour encompasses the actions and reactions of an organism, usually in relation to its environment, which can be observable or internal.

Negative Reinforcer

An unpleasant stimulus that, when removed following a behavior, increases the likelihood of that behavior being repeated.