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Many Consumers Buy Soft Drinks and Potato Chips Together When

question 66

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Many consumers buy soft drinks and potato chips together when they shop at a grocery, convenience, or mass merchandiser store. But when querying its marketing information system (MIS) , one convenience store discovered that when consumers bought a sandwich, many also purchased toothpaste. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used __________ to extract this hidden information from its MIS to find the statistical link between the two product categories.


Definitions:

Homosexual

A term used to describe a person who is attracted to members of the same sex.

Celibacy

A personal or religious choice to abstain from sexual activity.

Sexuality

An aspect of human life that encompasses sex, gender identities and roles, sexual orientation, eroticism, pleasure, intimacy, and reproduction.

Antibiotics

Drugs used to prevent and treat bacterial infections by either killing bacteria or inhibiting their growth, crucial in managing infectious diseases.

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