The Data That Is Collected with a "People Meter" and Later

question 183

Multiple Choice

The data that is collected with a "people meter" and later published by Nielsen as national TV ratings are an example of ________ data when gathered.

• A) internal secondary data
• B) interactive industry data
• C) curated promotional data
• D) mechanical observational data
• E) sensitivity data

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Definitions:

Stockholders' Equity

The residual interest in the assets of a corporation after deducting its liabilities.

Articles of Incorporation

Legal documents filed with a government body to legally document the creation of a corporation.

Par Value

The nominal or face value assigned to a share of stock or a bond by the corporation issuing it, important in legal and accounting contexts but not necessarily related to market value.

Stock Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares, making them more affordable to small investors.