In Terms of the Global Marketplace, There Are Three Primary

question 65

Multiple Choice

In terms of the global marketplace, there are three primary types of companies: international firms, multinational firms, and transnational firms. The key factor that distinguishes one from another is

• A) the firm's financial capacity to take risks.
• B) the willingness and ability to use diversity and cultural differences as a positive in its marketing efforts.
• C) the firm's level of customization in marketing efforts as strategy for individual global markets.
• D) the relative position of the product or service in terms of its life cycle.
• E) the relative size of the firm both in financial terms and in production capacity.

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Definitions:

Ratio

A mathematical expression that compares two quantities and shows the relative size of one quantity to the other.

Original Ratio

Original ratio refers to the initial proportional relationship between two or more quantities before any changes are made.

Partnership

A lawful business structure where two or more people jointly manage and share the earnings.

Consignment Store

A retail store that sells items on behalf of the owner, paying them a portion of the sales proceeds.