For High-Involvement Purchases, Consumers Typically Do All of the Following

question 233

Multiple Choice

For high-involvement purchases, consumers typically do all of the following except which?

• A) spend considerable time evaluating criteria for the consideration set
• B) participate in word-of-mouth communication
• C) evaluate a single product attribute, such as price
• D) consider many brands
• E) use both internal and external sources in information search

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Definitions:

Perceive Themselves

The way individuals view or understand their own identity, qualities, and attributes.

Successful

Achieving desired aims or attaining prosperity, fame, or a specified outcome.

Negative Feedback

Critical or evaluative information given to someone about their performance or behavior.

High Self-Esteem

A positive assessment of one's own worth or abilities.