If You Were Responsible for Marketing Communications at a Company

question 88

Multiple Choice

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use ________, whereby you have someone translate your literature from American English into French, and then have a second fluent French speaker translate the French into American English.

• A) back talk
• B) back translation
• C) double talk
• D) double entendre
• E) double indemnity

---

Definitions:

M'Naghten Rule

A legal standard to determine whether a defendant was insane at the time of committing a crime and is therefore not responsible for their actions.

Insanity

A legal and psychological term referring to severe mental illness to the degree that an individual cannot distinguish reality from fantasy, affecting legal responsibility.

Not Guilty

A legal verdict by which an individual is declared free of the charge of a crime, implying insufficient evidence to prove wrongdoing.

Psychotic Episode

A period of time where an individual experiences a break from reality, often involving hallucinations or delusions.