As a General Rule, a Product ________ Strategy Seems to Work

question 73

Multiple Choice

As a general rule, a product ________ strategy seems to work best when the consumer target market for the product is alike across countries and cultures-that is, consumers share the same desires, needs, and use for the product.

• A) adaptation
• B) extension
• C) integration
• D) invention
• E) customization

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Definitions:

Social Norms

Shared, unwritten rules that govern the behavior of members within a society or group, based on accepted and expected practices and conduct.

Structural Oppression

Refers to systematic and societal norms, policies, and institutions that discriminate or disadvantage certain groups based on their identity characteristics such as race, gender, sexual orientation, or socioeconomic status.

Same-Sex Marriage

The legally recognized marriage between two individuals of the same gender, granted the same rights and responsibilities as heterosexual marriage.

Community

A group of people living in the same place or having a particular characteristic in common, often sharing a sense of belonging and mutual support.