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Five developments in the past decade have significantly influenced the landscape of global marketing.One of them is
Ethological Theory
A theory in psychology that emphasizes the genetic and evolutionary basis of behavior, particularly how behavior enhances survival and reproduction.
Attachment
A lasting emotional tie between two individuals.
Biologically Driven
Actions or processes influenced primarily by genetic, neurological, or physiological factors rather than environmental ones.
Survival
The ability to continue living or existing despite challenging or life-threatening conditions.
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