In Terms of the Global Marketplace, There Are Three Primary

question 65

Multiple Choice

In terms of the global marketplace, there are three primary types of companies: international firms, multinational firms, and transnational firms. The key factor that distinguishes one from another is

• A) the firm's financial capacity to take risks.
• B) the willingness and ability to use diversity and cultural differences as a positive in its marketing efforts.
• C) the firm's level of customization in marketing efforts as strategy for individual global markets.
• D) the relative position of the product or service in terms of its life cycle.
• E) the relative size of the firm both in financial terms and in production capacity.

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Definitions:

Apiary

A location where beehives are kept for the production of honey.

Apple Orchard

A type of farm where apple trees are cultivated primarily for the production of apples.

Honey

A sweet, viscous food substance produced by bees and some other insects from the nectar of flowers.

Apples

A sweet, edible fruit produced by an apple tree, typically round in shape and available in many varieties.