Global Consumers Are

question 165

Multiple Choice

Global consumers are

• A) all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
• B) customers within a nation who consider the entire world a single marketplace.
• C) consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
• D) consumer groups living in many countries or regions of the world that seek customized features and benefits from products or services that reflect their individual cultures.
• E) multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.

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Definitions:

Total Utility

The total amount of satisfaction derived from the consumption of a single product or a combination of products.

Marginal Utility

The additional satisfaction or utility received by consuming one more unit of a good or service.

Total Utility

The total satisfaction received from consuming a given total quantity of a good or service.

Marginal Utility

The additional satisfaction or benefit received by consuming one more unit of a good or service.