US-Based Fran Wilson Creative Cosmetics Attributes Its Success in Japan

question 164

Multiple Choice

U.S.-based Fran Wilson Creative Cosmetics attributes its success in Japan to a top-quality product, effective advertising, and a novel ________ strategy, in which it uses Japanese distributors to reach beauty salons rather than department stores.

• A) joint venture
• B) licensing
• C) franchising
• D) indirect export
• E) direct investment

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Definitions:

Casparian Strip

A waterproof barrier located in the cell walls of the endodermis of plant roots, controlling the flow of water and nutrients from the soil into the vascular system of the plant.

Endoderm

Innermost tissue layer of an animal embryo.

Transpiration

How plants transport moisture from their roots to small holes located on the leaf undersides, converting to vapor and then releasing it into the atmosphere.

Xylem

The vascular tissue in plants that conducts water and dissolved nutrients from the roots to the rest of the plant.