What Global Market Entry Strategy Did Mary Kay Use When

question 39

Multiple Choice

What global market entry strategy did Mary Kay use when it entered India?

• A) direct importing
• B) licensing
• C) indirect exporting
• D) joint venture
• E) direct exporting

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Definitions:

Customer Relationship

The management of interactions and engagements between a business and its customers, focusing on long-term relationship building.

Tangible Property

Physical assets that can be touched and seen, such as real estate, equipment, and inventory.

Operational Excellence

A philosophy of organizational leadership that emphasizes continuous improvement, problem-solving, and employee engagement to ensure sustainable business growth.

Self-Employment

A state of working for oneself as a freelancer or the owner of a business rather than for an employer.