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Describe the elements in a global channel of distribution.
Receiver
In communication, the receiver is the person or entity who receives the message sent by another party or the sender.
Ethnocentrism
The belief in the inherent superiority of one's own ethnic group or culture, often at the expense of other cultures or ethnicities.
Standards
Agreed-upon criteria or norms used to measure quality or establish expectations.
Groups
Collections of individuals who interact and communicate with each other, shared by common interests or goals.
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