Organizational Buying Behavior Is

question 65

Multiple Choice

Organizational buying behavior is

• A) the actions consumers take in purchasing and using products and services, including the mental and social process that come before and after the action.
• B) the decision making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.
• C) purchase behavior based upon derived demand.
• D) determining what to purchase and the quantity to purchase based upon the derived supply.
• E) the process that organizations use to purchase the raw materials and tools used in the manufacturing of a product.

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