Comparing the Stages in a Consumer and Organizational Purchase Decision

question 184

Multiple Choice

Comparing the stages in a consumer and organizational purchase decision process reveals key differences. In organizations, ________ becomes more important for deadlines and quality control, since a long-term relationship is anticipated.

• A) choice variety
• B) supplier audit
• C) purchase decision
• D) supplier capability
• E) performance review

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Definitions:

Performance Goals

Objectives set to achieve specific standards of competence, often in comparison with others or with previous personal achievements.

Mastery Goal

An aim to fully understand or master a skill or subject, rather than merely to achieve a good grade or outperform others.

Public Awareness

The level of knowledge, consciousness, or acknowledgement among the general public about an issue.

Cross-Cultural Researchers

Scientists who study the similarities and differences in behavior, traditions, and psychology across different cultures.