Global Companies Have Five Strategies for Matching Products and Their

question 111

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) product invention
• E) product integration

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