Marketers Need to Understand Their Customers' Buying Centers

question 173

Multiple Choice

Marketers need to understand their customers' buying centers. A series of questions can be used to facilitate this process. Which of the following questions would be the least useful when trying to understand the operations of a buying center?

• A) Which individuals are in the buying center for the product or service?
• B) What is the relative influence of each member of the group?
• C) What are the buying criteria of each member?
• D) How does each member of the group perceive our company, our products and services, and our salespeople?
• E) What criteria were used to select the members of the buying center?

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Definitions:

Organelles

Specialized structures within a cell that perform specific functions necessary for the cell's life, such as mitochondria and the Golgi apparatus.

Digestive Function

The complex process by which the body breaks down food into absorbable nutrients, involving multiple organs and enzymes.

Homologous Chromosomes

Pairs of chromosomes, one from each parent, that are similar in shape, size, and gene content.

Sperm Cell

A male reproductive cell or gamete, involved in sexual reproduction, carrying half of the genetic information to the offspring.