In a Buying Center, ________ Affect the Buying Decision, Usually

question 117

Multiple Choice

In a buying center, ________ affect the buying decision, usually by helping define the specifications for what is bought.

• A) gatekeepers
• B) deciders
• C) buyers
• D) influencers
• E) users

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Definitions:

Extinction

In biology, the end of an organism or of a group of organisms, resulting in their disappearance from the Earth. In psychology, the diminishing of a conditioned response.

Undesirable Behaviors

Actions or conduct that are frowned upon or deemed unacceptable in a particular context or society.

Organizational Goals

The strategic objectives set by a company or an institution to guide its operations, growth, and direction.

Negative Reinforcement

A behavioral principle where the removal of an unfavorable outcome or stimulus strengthens a desired behavior.