In a Buying Center, ________ Have the Formal or Informal

question 95

Multiple Choice

In a buying center, ________ have the formal or informal power to select or approve the supplier that receives the contract.

• A) gatekeepers
• B) deciders
• C) buyers
• D) influencers
• E) users

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Definitions:

Mutagens

Agents, such as chemicals or radiation, that cause mutations or changes in the DNA of organisms.

Transcription Factors

Proteins that regulate the transcription of genes by binding to specific DNA sequences, thus controlling the flow of genetic information from DNA to mRNA.

RNA Polymerase

An enzyme responsible for synthesizing RNA from a DNA template during the process of transcription.

Promoter

A region of DNA that initiates transcription of a particular gene.