In the VALS Framework, Consumers Can Have Abundant or Minimal

question 128

Multiple Choice

In the VALS framework, consumers can have abundant or minimal psychological, physical, and material resources. One segment with minimal resources, known as ________, are the quiet rank and file who are focused on meeting basic needs. They are analog, not digital.

• A) Thinkers
• B) Innovators
• C) Makers
• D) Survivors
• E) Strivers

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Definitions:

Onsite And Offsite

Referring to activities or work conducted within the main location (onsite) versus those carried out remotely or at another location (offsite).

Sports Arena

A large enclosed area designed and equipped to host sports events and potentially concerts or other entertainment events, featuring seating for spectators around the actual playing area or stage.

Fast-food Chains

A series of restaurants offering quick service and a menu of fast food items, characterized by a consistent set of offerings across locations.

Ecotourism

is responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education.