There Are Five Stages in the Consumer Purchase Decision Process

question 307

Multiple Choice

There are five stages in the consumer purchase decision process. The last stage is

• A) information search.
• B) purchase decision.
• C) alternative evaluation.
• D) postpurchase behavior.
• E) problem recognition.

---

Definitions:

Federal Law

Legislation enacted by a country's federal government that is valid across the entire nation.

Enron Corporation

An American energy, commodities, and services company based in Houston, Texas, that became infamous for its bankruptcy in 2001 due to one of the largest corporate fraud scandals in history.

Accounting Services

Professional services offered by accountants, including audit, tax preparation, bookkeeping, and financial planning.

Attorney-Client Privilege

A legal principle that protects communications between a client and their attorney from being disclosed without the client's consent.