Kelsey Goes Shopping with a Friend and Notices Her Friend's

question 7

Multiple Choice

Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals, which have a strap that recently broke, and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?

• A) information search
• B) problem recognition
• C) purchase behavior
• D) alternative evaluation
• E) prepurchase cognition

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Definitions:

Strange Room

A situation or experiment where an individual, usually a child, is placed in an unfamiliar environment to study reactions, attachment behaviors, or developmental milestones.

Baby Carrier

A device used to transport an infant or young child by attaching them to an adult's chest or back, keeping the child secure and close.

2-year-old's Favorite

Often refers to the preferences or favorite activities/objects of a 2-year-old child, which significantly revolve around exploration and simplicity.

Favorite Word

A particular word preferred by an individual over others, often because of its meaning, sound, or personal significance.