Consumers' Purchases Are Often Influenced by the Views, Opinions, or Behaviors

question 230

Multiple Choice

Consumers' purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketers are opinion leadership and

• A)consumer socialization.
• B)word-of-mouth activity.
• C)peer pressure.
• D)government regulation.
• E)sales promotion.

Identify interventions and approaches for managing stress and enhancing psychological health.

Understand the relationship between attitudes, happiness, and health outcomes.

Explain how personal characteristics affect self-perceived happiness and stress management.

Understand the various methods and purposes of business communications.

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Definitions:

Old-Timer Resistance

The reluctance or opposition often exhibited by long-standing members within an organization to changes or new ideas.

Newcomer

A Newcomer is an individual who has recently joined an organization, group, or community, and is in the process of learning and adjusting to its norms and practices.

Temporary Employee

A worker hired for a predetermined, limited period of time or for the duration of a specific project or task.

Emotional Intelligence

The ability to recognize, manage, and convey personal emotional states, as well as to manage relationships with others wisely and with empathy.