In the VALS Framework, Consumers Motivated by Ideals Are Guided

question 172

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as ________, have fewer resources and are not looking to change society. They believe in definitive right and wrong, which need to be recognized to lead a good life.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

---

Definitions:

Assimilation

The process through which individuals or groups of differing ethnic heritage are absorbed into the dominant culture of a society.

Accommodation

The process of adapting or adjusting to someone or something, often to make coexistence more harmonious.

Incorporating

The process of legally declaring a body as a corporation, thereby enabling it to enjoy legal rights, incur liabilities, and conduct business.

Simple Reflexes

Basic, involuntary motor responses triggered by specific stimuli that are present from birth.