The Five Roles of Individual Family Members in the Consumer

question 14

Multiple Choice

The five roles of individual family members in the consumer purchase decision process are

• A)associative group,aspiration group,opinion leader,decision maker,and user.
• B)sustainer,experiential,belonger,emulator,and achiever.
• C)opinion leader,influencer,decision maker,purchaser,and user.
• D)information gatherer,influencer,decision maker,purchaser,and user.
• E)need driven,inner directed,outer directed,opinion leader,and decision maker.

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Definitions:

Grotesque Inequality

An extreme level of disparity in wealth, income, and opportunity between different individuals or groups within a society.

Jihad Vs. Mcworld

A concept contrasting the forces of global capitalism (Mcworld) with various forms of identity-based traditionalism, including religious fundamentalism (Jihad).

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to an increased interconnectedness of the world's economies, cultures, and populations.

Anti-globalization

A movement opposing economic globalization, advocating for protections of national industries, the environment, and cultural identity.