In the VALS Framework, Consumers Motivated by Self-Expression Want to Make

question 214

Multiple Choice

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have high resources and are social and spontaneous. They are first in and out of trend adoption.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

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Definitions:

Scheduled Payments

Pre-determined payments made at regular intervals, such as monthly mortgage or loan payments.

Compounded Quarterly

Interest calculation method where the interest earned is added to the principal every quarter, increasing the amount on which subsequent interest is calculated.

Small Claims Court

A court that deals with minor legal disputes involving small monetary amounts.

Compounded Monthly

This is the calculation of interest on an investment or savings where the interest earned each month is added to the principal, thereby increasing the amount on which future interest is calculated.