The VALS Framework

question 238

Multiple Choice

The VALS framework

• A) is a well-known personality assessment.
• B) involves applying cognitive learning theory to segments that have low awareness of a product.
• C) examines the intersection of psychology, demographics, and lifestyles.
• D) is a study on the hierarchy of needs.
• E) is a form of geodemographic segmentation.

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Definitions:

Information Technology

The use of computers, networks, and software to store, process, and transmit information digitally.

Decentralization

A management strategy where decision-making powers are distributed throughout the organization rather than being concentrated in a small group or at the top level.

Authority

The right or power assigned to an individual or organization to make decisions, command, or judge.

Organization Levels

The various tiers or layers of hierarchy within an organization, categorizing employees and functions from top-level management to entry-level positions.