In the VALS Framework, Consumers Can Have Abundant or Minimal

question 128

Multiple Choice

In the VALS framework, consumers can have abundant or minimal psychological, physical, and material resources. One segment with minimal resources, known as ________, are the quiet rank and file who are focused on meeting basic needs. They are analog, not digital.

• A) Thinkers
• B) Innovators
• C) Makers
• D) Survivors
• E) Strivers

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Definitions:

Labor Services

The work performed by individuals for which they are compensated.

Inflation Rates

Inflation rates measure the rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.

Four-Year Loan

This is a loan that has a term or maturity of four years from the date of initiation, requiring repayment over that time frame.

Interest Rate

The interest rate is the percentage charged on the total amount of borrowed money or paid on invested capital, reflecting the cost of borrowing or the return on investment.