Which of the Following Statements About How Women Buy New

question 78

Multiple Choice

Which of the following statements about how women buy new cars today is most accurate?

• A) Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions.
• B) Most women actually enjoy the price negotiation process.
• C) The issue of "speed" is an important factor to men but not really important to women.
• D) Women are more likely to make their new-car purchase selection as a result of information provided by a friend or a relative than from promotional information.
• E) Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.

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Definitions:

Quantity Discount

A pricing strategy where the price per unit of a product decreases as the quantity of the product purchased increases.

Cumulative

Pertaining to an increasing total achieved by progressively adding successive amounts or elements together over time.

Buying Cycle

The process that customers go through, including awareness, consideration, and decision, before making a purchase.

Prospect Objections

Reservations or issues raised by potential customers that must be addressed by a salesperson to facilitate a sale.