Consumer Behavior Includes the Actions a Person Takes in Purchasing

question 99

Multiple Choice

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

• A) the physical effort spent on these actions.
• B) the financial limitations one must overcome to accomplish these actions.
• C) the mental and social processes that come before and after these actions.
• D) the emotional processes that occur during these actions.
• E) the cognitive and attitudinal processes that must be learned to complete these actions.

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Definitions:

Positive Reinforcements

A process in behaviorism where a behavior is strengthened and more likely to be repeated by following it with a desirable outcome or reward.

Undesirable Behaviors

Actions or responses that are considered negative or unwanted within a given context or society.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, through which an individual makes associations between a particular behavior and a consequence.

Applied Behavior Analysis

A therapy based on the science of learning and behavior, aimed at improving specific behaviors and understanding how behavior is affected by the environment.