In the VALS Framework, Consumers Motivated by Ideals Are Guided

question 172

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as ________, have fewer resources and are not looking to change society. They believe in definitive right and wrong, which need to be recognized to lead a good life.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

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Definitions:

Groupthink

A psychological phenomenon that occurs within a group of people when the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Assumptions

A considered belief or supposition made before having full knowledge, used as a basis for decision-making in various contexts.

Inhibits

Describes the action of hindering, limiting, or preventing something from progressing or occurring.

Business Cards

Small cards printed with one's name, professional occupation, company position, business address, and other contact information, exchanged for networking purposes.