There Are Five Stages in the Consumer Purchase Decision Process

question 24

Multiple Choice

There are five stages in the consumer purchase decision process. The first stage is

• A) information search.
• B) purchase decision.
• C) alternative evaluation.
• D) opportunity identification.
• E) problem recognition.

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Definitions:

Latency Period

In psychoanalytic theory, a stage of psychosexual development in childhood where sexual urges are inactive or dormant.

Birthday Party

A celebration of the anniversary of someone's birth, often involving social gatherings and festivities.

Mostly Girls

Typically refers to situations, groups, or contexts where the majority of individuals are female.

Anti-Freud

Referring to the stance or theories that oppose or criticize Sigmund Freud's psychoanalytic theories of personality development and psychosexual stages.