Perceiving a Difference Between a Person's Ideal and Actual Situations

question 69

Multiple Choice

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

• A)problem recognition.
• B)alternative evaluation.
• C)cognitive dissonance.
• D)routine response behavior.
• E)postpurchase behavior.

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Definitions:

Flotation Costs

Expenses incurred by a company when it issues new securities, including underwriting fees and legal expenses.

Cash Dividends

Profits given to stockholders by a corporation, typically as a way to distribute earnings.

New Shares

Additional stock issued by a company, potentially diluting the ownership percentage of existing shareholders.

Dividend Income

Earnings obtained by holding company shares, typically dispensed from the firm's earnings.