Evaluative Criteria Refer to

question 351

Multiple Choice

Evaluative criteria refer to

• A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
• B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
• C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
• D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
• E) a list of required product attributes from which a customer will not waver regardless of additional incentives.

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Definitions:

Parallelism

The use of components in sentences that are grammatically the same, or similar in their construction, sound, meaning, or meter.

Morale

The confidence, enthusiasm, and discipline of a person or group at a particular time.

Absenteeism

The habitual non-presence of an individual supposed to be at work, school, or other engagements often without valid reason.

Past Time Viewpoint

Referring to events or states of affairs that happened in the past, often used to give background or context in narratives.