What Attitude Change Approach Did Colgate Marketers Use to Encourage

question 197

Multiple Choice

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

• A) changing beliefs about the extent to which a brand has certain attributes
• B) changing the perceived importance of attributes
• C) adding new attributes to the product
• D) providing free trials of the new product
• E) obtaining a seal of approval to reduce consumers' risk and encourage purchases

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Definitions:

Open Access Resource

A resource that is not owned by anyone, is free for use by anyone, and typically subject to overuse and degradation.

Ocean Fisheries

The harvesting sector of the ocean's natural aquatic life for human consumption and industrial use.

Over-exploited

Refers to the excessive use or extraction of a resource to the point where it is depleted or seriously degraded.

Federal Government

The national government of a federated state, which holds authority over matters that affect the country as a whole.