The Purchase of Bottled Sparkling Water Is a Low-Involvement Purchase

question 155

Multiple Choice

The purchase of bottled sparkling water is a low-involvement purchase. How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

• A) Avoid Perrier brand stockouts on retailers' shelves.
• B) Make the purchase decision a high-involvement one.
• C) Offer coupons for Perrier bottled water.
• D) Convince retailers to offer only Perrier water.
• E) Denigrate its competition.

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Definitions:

Minor Contractual Term

A less important condition or provision of a contract that does not go to the heart of the agreement.

Anticipatory Breach

A situation where one party indicates by words or actions that they will not fulfill their contractual obligations.

Performance Risk

The possibility of a party failing to fulfill their obligations under a contract, leading to performance failure.

Warranty

A guarantee, often given by a seller to a buyer, assuring certain conditions or the quality of a product or service.