Which of the Following Is More Essential as a Strategy

question 316

Multiple Choice

Which of the following is more essential as a strategy for a low-involvement offering than for a high-involvement one?

• A) Use personal selling to provide consumers with information.
• B) Use social media to create online experiences for the brand.
• C) Avoid stock-out situations so that buyers don't substitute a competing brand.
• D) Optimize internet search engines such as Google to assist buyers during information search.
• E) Run ads to provide consumers with information.