Consumer Touchpoints Are

question 151

Multiple Choice

Consumer touchpoints are

• A) a shopper's emotion-based motivations which if triggered will spur a purchase.
• B) situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.
• C) a marketer's product, service, or brand contacts with a consumer from start-to-finish in the purchase decision process.
• D) a visual representation of a brand's offerings and how they align with various target markets.
• E) measures of a consumer's attraction to a product or brand throughout the consumer decision process.