All of the Following Are Marketing Strategies Designed to Reduce

question 59

Multiple Choice

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases except which?

• A) securing endorsements from influential people
• B) providing warranties and guarantees
• C) providing free trials of the product
• D) giving extensive usage instructions
• E) using subliminal advertising

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Definitions:

Apprehension

A feeling of anxiety or fear that something bad or unpleasant will happen.

Visual Cortex

the part of the cerebral cortex involved in processing visual information, located in the back part of the brain.

Blind

Refers to an experimental design where the participants do not know certain critical aspects of the study to prevent bias.

Visual Images

Representations of objects, scenes, or ideas in a visual format, typically perceived through sight.