Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped

question 292

Multiple Choice

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness a relevant issue for soft drinks. Pepsi-Cola tried to change consumers' attitudes toward its soft drinks by

• A) changing beliefs about the extent to which a brand has a specific attribute.
• B) changing the perceived importance of a specific attribute.
• C) adding a new attribute.
• D) reducing perceived risk.
• E) providing stimulus generalization.

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Definitions:

Alternative Dispute Resolution

A range of methods like mediation and arbitration used to resolve disputes outside of traditional court proceedings.

Moral Rights

The rights of creators and authors to protect their work and its use, specifically the rights of attribution and integrity.

Anton Piller Order

A court order that allows the plaintiff to enter the defendant's premises to obtain evidence without prior warning.

Interlocutory Injunction

A temporary court order made to prevent an action being taken until a final decision is made by the court.