Comparative Advertising, in Which One Brand Is Compared to Another

question 260

Multiple Choice

Comparative advertising, in which one brand is compared to another, is intended to cause consumers to perceive differences between the products featured in the advertising. Marketers who employ comparative advertising are trying to use ________ to make consumers believe that their products are better than competitors' offerings.

• A) cognitive dissonance
• B) selective retention
• C) selective comprehension
• D) stimulus generalization
• E) stimulus discrimination

---

Definitions:

Instruction

A command or directive given to a computer or device to execute a specific operation or task.

Bureau of Labor Statistics

An agency of the U.S. government tasked with gathering and interpreting statistics related to labor economics.

Employed Category

Refers to the classification of individuals in the labor market who are currently holding a job or are employed.

Paid Employees

Individuals who perform work or services for a company or an individual in exchange for compensation, typically in the form of wages or salaries.