Which of the Following Is a Strategy for a Market

question 143

Multiple Choice

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

• A) Use sales promotion such as free samples, coupons, and rebates to encourage trial of the brand.
• B) Link the brand attributes with high-involvement issues.
• C) Use Internet search engines such as Google to assist buyers.
• D) Use advertising messages that focus on getting the brand into a consumer's consideration set.
• E) Use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.

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Definitions:

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