Two VALS Segments Stand Apart

question 71

Multiple Choice

Two VALS segments stand apart.One segment represents the group with the highest resources and innovation and the other segment represents the group with the lowest resources and innovation.These two groups are the ________ and the ________.

• A)Thinkers;Believers
• B)Strivers;Survivors
• C)Achievers;Strivers
• D)Innovators;Survivors
• E)Experiencers;Makers

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Definitions:

Relevant Cost

A cost that should be considered when making decisions.

Avoidable Costs

Costs that can be eliminated if a particular decision is made, such as discontinuing a product line.

Irrelevant Costs

Costs that will not be affected by a decision and therefore should not be considered when making that decision.

Asset

Resources owned or controlled by a business that are expected to provide future economic benefits.