In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 3

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Instagram?

• A) Experiencers
• B) Believers
• C) Thinkers
• D) Survivors
• E) Makers

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Definitions:

Petty Cash Fund

A small amount of cash kept on hand for making immediate, low-value payments instead of writing checks.

Transportation-In

Costs associated with bringing inventory to a business, which are often added to the purchase price of goods.

Office Supplies

Various everyday items used in offices for tasks such as writing, organization, and communication, including pens, paper, and staplers.

Petty Cash

A small amount of cash on hand used for covering minor expenses.