Situational Influences Refer to

question 98

Multiple Choice

Situational influences refer to

• A) the aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
• B) the temporary impediments to a consumer's purchase decision.
• C) psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
• D) the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states.
• E) both the objective and subjective attributes a consumer uses to compare different products and brands.

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Definitions:

Bond

A fixed income instrument representing a loan made by an investor to a borrower, typically corporate or governmental.

Purchase Cost

The total expense incurred to acquire an asset, including the purchase price and associated costs.

360-Day Year

A financial convention or simplification to treat all months as 30 days in duration for the ease of interest calculations and financial analysis.

Commission

A fee or percentage of a sale paid to an employee or agent for facilitating or completing a sale.