All of the Following Are Marketing Activities Designed to Stimulate

question 43

Multiple Choice

All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth except which?

• A) using slogans, music, and humor in advertising
• B) giving appropriate product demonstrations
• C) recruiting and deploying people to produce buzz
• D) employing VALS segmentation strategies
• E) running teaser advertising campaigns in advance of new-product introductions

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Definitions:

Albert Ellis

A psychologist and psychotherapist known for developing Rational Emotive Behavior Therapy (REBT), emphasizing the role of beliefs in emotional and behavioral distress.

ABC Approach

A strategy in inventory management that categorizes items into three classes (A, B, and C) based on their importance and value.

Folk Wisdom

Traditional beliefs, customs, sayings, and knowledge passed down through generations, often based on common sense or experiences.

Type A

A personality typology characterized by drive, competitiveness, and a sense of urgency, often linked to stress.